This is a great basic introduction to how to think about business model creation and innovation. The text outlines a quick and easy business model framework.
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![W. C. Kim's,R. Mauborgne's Blue Ocean Strategy (Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover])(2005)](http://ecx.images-amazon.com/images/I/51GIZha1kRL._SL75_.jpg)
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