Friday
Dec232011

Day Twenty-One: Creating an empathy map

So you go into the field, gather a bunch of data…then what?

In most cases you would already have a plan. You would have used a consultative sales approach to align perfectly with your clients needs, created a research protocol which aligns with those needs, and a plan for analysis to use each piece of data collected during research as efficiently as possible. Sometimes that perfect plan just doesn’t happen so perfectly. Client needs can change throughout a project and once in a while you just have to find a way to be more flexible. I have found that creating empathy maps are a great way to jump start analysis, and can work as a framework for research review workshops. I will also usually do a quick empathy map with my clients during the debrief of each research session.

An empathy map is a framework that focuses on what your users say, do, think, and believe. It is a way to quickly organize the data that you have gathered and start to articulate the assumptions that you and your team made in the field. The design can be a simple grid or something fancy with a photo of your user in the center. The goal is to fill in each quadrant. You can make one for every user, or start to create user typologies (and eventually personas) by combining similar users.  This  project is best done in a group, so grab some people who were in the field hopefully with diverging view points and a pack of post-its and get to work!

 

 

Say- What were the key quotes and phrases that stuck out to you? If you have a hard time getting started, try to focus on challenges and go from there. If time and budget allow, I suggest having all of your interviews transcribed to speed up the quote finding process.

Do- What were the things that they did or the techniques that they demonstrated? What workflows are they currently using? How were these similar or different from what you expected?

For say and do you should be able to pull quotes, photos, and video add depth.

Think- What did your user believe or think? This can be a little bit trickier and involve reading between the lines. In some cases a user will tell you exactly what they think, but most of the time you will have to extrapolate based on the other explicit things you learned.

Feel- What emotions will impact your user while they are purchasing and using your product or service. This is another tricky area because it also involves inference, but it is important to be empathetic of your users feelings and emotional needs.

For think and feel you may be able to find quotes, photos, and video, but you may have to rely on your teams ability to “read between the line”

What next?

Now that you have an empathy map (or hopefully multiple empathy maps) you can start to generate ideas. You will notice that the left side of this map is more concrete. It is focused on the use and usability challenges that a future customer or user might have. Start to look at these needs and see how your product or service might alleviate some of these challenges.

If you look at the right side of the map you will notice that the concepts are more abstract. These are the needs that connect to your user at a more visceral and emotional level. Understanding and fulfilling the needs on the right hand side of the model will help you build a product, service or brand that is truly valuable to your target market.

Saturday
Dec242011

Day Twenty-two: Weight loss and travel

In the last year I have lost 65 pounds. I have changed behaviors in every aspect of my life. I have a full week’s worth of work out clothes in my office so I never have an excuse to not work out, and Doritos and I…we got a divorce.

I have mastered controlling my emotions, dealing with stress, and harnessed the discipline to track what I eat and when I work out. The one thing that still gets to me is when my routine is out of whack. I travel a lot for work, and every time I travel my weight loss stalls.

This has been my lightest travel year yet. I only traveled 44,245 miles. I think I logged more miles than that in one month last year.  Those 44, 245 miles were all for work though and do not count the probably 20+ days we spent on Long Island this year. There are a few techniques I would like to share with you if you are experiencing weight loss challenges while traveling.

There is nothing worth eating in and airport

Airport food is gross and terrible for you. Before I leave on any trip I hit Whole Foods and pick up: trail mix, nuts, Clif bars (the kids sized ones), oatmeal, and some fruit. All of these snacks are durable and TSA friendly. The oatmeal is the biggest lifesaver. Flight attendants can give you hot water, and you will probably have a coffee pot in your hotel room…just remember to pack a spoon. I have been known to eat oatmeal with a swizzle stick. I portion out my trail mix and nuts into snack sized bags before I go and write the points value on the bag. If I am super busy I just keep the mini bags and count the damage later. I used to buy food in airports because it was part of my expense budget, but I have found that it is cheaper and healthier to just expense my pre-trip Whole Food’s run.

If you have to eat on the plane…

Ask for a special order meal. Even if you don’t have a dietary restriction I have found that special ordering vegetarian or vegan meals has been pretty successful. The food seems fresher than the normal meals and is probably a little bit healthier.

Drink, drink, drink

I like to travel with an empty Nalgene bottle or by the biggest bottle of water I can find after security.  I once read that the cabin of an airplane has a relative humidity level lower than that of the Sahara desert…so I really try to keep myself hydrated. This means lots of water (with an aisle seat), lip gloss, and lotion. I have also found that anything carbonated really upsets my stomach when I fly so I stick to the boring clear stuff…and tons of it.

I try not to drink alcohol at all when I am traveling. Alcohol=empty calories. Honestly drinking takes me off my “A-game”…I save the binge drinking for family functions. I have even asked bartenders to pour me Diet Cokes with lime when I order Jack and Cokes. This way everyone around me feels comfortable drinking, but I stay sharp and avoid the raging hangover that I now get from one drink.

On the ground

I try to be super selective about where I stay when I travel. I like to find hotels that are: close to Whole Foods (or any grocery store with a healthy prepared foods section), have a gym, and have a fridge in the room. This way I can shop for produce, snacks, and drinks as soon as I land. I also look online to make sure that there are some good restaurant options around, and will look at the hotel’s menu to make sure that if I am stuck ordering room service I will be able to cobble something healthy and filling together.

After this research I can usually plan exactly what I am going to eat for each meal and snack of my trip. It may not always work out perfectly, but it keeps me from having a free-for-all for the whole trip. Having a plan also avoids any one-night-stands with my lover: Doritos.

Work it

My other secret to success when traveling is: pack workout clothes. I have been on tons of trips where those clothes never got unpacked, but I have also been on trips where I was able to work out every day and hitting the treadmill at the hotel was the only thing that kept me sane. My philosophy is: I am not going to work out if I don’t have a sports bra, so I probably shouldn’t leave home without one.

The other thing to remember is: you can find ways to work in activity without being a sweaty mess. While I bring my Jillian Michael’s 30 Day Shred on every trip, I also challenge myself to sneak in activity all day. When I am in Chicago I stay at a hotel where I can take the train to work, the ½ mile walk on each side of the trip means I walk a quick 2 miles a day and don’t even notice it. If I hit O’Hare early I know I can hit the gym in the Airport Hilton, and if I am in Atlanta I know that it is 2 miles from check-in to terminal C if I walk the whole thing (instead of using the people movers or tram). I also try to sneak in a quick walk between sessions or meetings so I can get some fresh air and sun.

Stay focused

There are times when trips are just nuts. On one trip recently I was running sessions from 6am until 10pm every day. People were ordering my food for me and it would have been really easy to say f-it and jump head first into the pile of full-sized candy bars that focus group facilities are notorious for keeping on hand. Instead I took a minute to get focused. Why am I doing this? Why is losing weight important to me? And is that more important than slamming a bag of M&M’s?

For me, I want to have babies. I want to go skydiving, base jumping, and hang gliding without ever being told I am too heavy. I want to have full use of my knees and my pancreas when I turn 50, and I never want to worry about fitting in an airplane seat again. All of that is waaaay more important to me than a bag of M&M’s.

Get back on track

Once in a while the M&M’s (or the deep dish pizza) get to me. In that case I have found that it is critical to get back on track as quickly as possible. This means the next meal…not the next week. Slip ups happen but this change is forever. So for me, I need to forgive myself and get on with my life and know that everything I am doing is worth it.

Do you have any tips or tricks for staying “on-plan” while traveling?

Sunday
Dec252011

Day Twenty-three: Merry Christmas!!!

I would love to wish y’all a very merry Christmas.

Things here are amazing…here is the replica gingerbread house:

Libby opening her present:

And Libby with the beast:

Have an amazing holiday!!

Monday
Dec262011

Day Twenty-four: Beautiful Mind

My favorite part of a project is the point where you have enough data to roll around it…and it all starts to make sense. Right now I am sitting at my in-law’s giant dining room table surrounded by quotes, photos, and half-made frameworks and I love it! Whenever I stumble on to that “Ah-ha moment” during a project I wonder if this is how mathematicians and scientists feel when they make a major breakthrough.

I am a huge fan of messy analysis, mainly because I am a huge fan of messy anything. For me messy analysis means getting everything out on paper, building forts of foam core, and making both physical and theoretical models. The biggest challenge with messy analysis…well other than I am pretty sure it’s giving my mother-in-law a panic attack, is that it’s hard to share. My team is located in Boston and Chicago which makes it difficult to really have a war room. We Skype constantly, but that is just not the same as breathing in the data together. It is easy enough to peel off sections of data and have both halves of the team working on separate things, but it leads to missing critical connections between themes.

I have heard of programs that help teams create virtual project spaces, and had a client who used second life for sales meetings. I have also considered using programs like evernote or online card sorting tools, but for some reason staring at a screen just doesn’t seem like it will offer up the same effect as being buried in little pieces of paper.

I personally like to use excel to organize notes and photos, then use Indesign’s data merge function to create note cards which list the participant’s name and note number, the note, quote, or photo, and a key theme. This way both teams are using the same tools. We can start to sort the notes and make sense of the data in a very physical way, but can still easily communicate with each other, even if it means going back to the original excel file.

Also, I would like to profusely apologize for the lameness of yesterday’s post. Christmas was amazing! I had an awesome time hanging out with the NY fam, and spent a good chunk of the day on the phone with the IL fam.

Here were some of the highlights

Our five year-old cousin got a science kit for secret Santa and went ballistic…he ran around screaming “I GOT SCIIIIIIIENCEEEEEEEEEEE!!!!!!!!!”

We do Christmas trivia every year, this year one of the prizes was mini-bottles…I was in it to win it!

We put the gingerbread house outside yesterday to make room for the roast beast and it has now become a housing project for the neighborhood squirrels. I love watching them sit on the roof and take apart the chimney. Libby is going nuts trying to protect the real house from the squirrels.

We opened presents at midnight on Christmas morning which we have been doing for the last few years. This year Allison and I had a gift from my grandma waiting for us. My grandma sent us miniature battery operated camping lanterns with a note saying that maybe we can strap them to ourselves when we run at night or use them to decorate the Christmas tree next year. Next year’s tree theme: a vey LL Bean Christmas.

And for the low-points

Allison fell down the stairs in what she describes as the opposite of the Elf escalator scene…

 

And when I ran to Walgreens to get her an knee brace the cashier asked me for my AARP card.

I hope y’all had an amazing holiday and are looking forward to a super-charged new year! Bring it on 2012!

Tuesday
Dec272011

Day Twenty-Five: Why do they trick girls into buying pink stuff?

I stumbled on this video and totally fell in love with this kid:

In the video this little girl, Riley, is talking to her dad about toys and astutely points out

"Some girls like superheroes, some girls like princesses! Some boys like superheroes, some boys like princesses! So why do all the girls have to buy pink stuff and all the boys have to buy different color stuff?"

I have spent a huge part of my career trying to understand gender and how gender influences purchasing patterns. When I was in college I developed a class called “Design with Gender in Mind.” In order to create the curriculum I researched the biological differences between men and women. For instance women have a larger corpus callosum than men. The corpus callosum is the central part of the brain that facilitates communication between the right and left hemispheres. This means that women process information more like a web where men process information very linearly. For instance if you were to ask a woman to spell a word parts of her brain in both hemispheres would light up, whereas a man spelling the same word would only use one concentrated part of his brain.

The other core part of my research focused on how men and women functioned socially. In order to try to understand what it meant to “be male.” I spent two weeks living with a group of men and one month as a man. I created a persona of myself, Ben, and tried to only do things that were officially sanctioned by my manly advisors. This meant no Ani Difranco for a whole month…and a whole lot of Die Hard. It also meant binding my breasts, stippling on facial hair with mascara and a toothbrush, and learning how to pee standing up. I also learned how to ride a motorcycle and shoot guns. I created a focus group of men who knew about the project to act as my advisors on everything to the way I walked to my intonation when speaking. I shopped with men, played video games with men, and even ate like men…which for my men meant a whole lot of frozen pizzas and canned chili.

Here are the only photos that survived multiple moves:

After my month as Ben the plan was to spend an entire month as a girly girl. I would let my roommates play dress up with me. I would learn how to apply make up. I would wear girl shoes and dresses and watch more Sex in the City than any human should be subjected to. The weird thing was, I was so uncomfortable with the attention that I was getting as a girl that I decided to cut the experiment short. I had always kind of flown under the radar, and the unwanted cat calls were too much for me to handle.

 Through additional research I started to uncover that the way kids play is deeply rooted in gender. Boys will naturally gravitate towards competition and finding ways to make their play about winning, while girls will create elaborate stories to explain the world around them.

 So seeing this video of Riley made me think: Right on! You can be whoever you want to be and play with whatever you want to play with. I had my fair share of Barbies (granted mine all worked for NASA) but thanks to Brandon I also had tons of matchbox cars. I loved to build things and collected Knex well into my 20’s, but I also used those structures to create fantasy lands for my Littlest Pet Shop characters to play in. I think Riley will eventually realize that it is not the color of the toy we play with that matters, but how we play with it.

Wednesday
Dec282011

Day Twenty-six: Why do we do research anyways?

I saw one of my favorite clients this morning and she asked me if I would do a post on the importance of research for non-research focused folks. This is one of my favorite topics, and when she mentioned it I realized that I haven’t written about understanding the value of research yet…so here goes.

Why do we do research?

This is one question I ask every student I mentor to develop an eloquent and succinct answer to. For me the terms research and inspiration are interchangeable. We do research because we are not the target users. Even if we use the product or service that we are selling, we do not see it through the same lens as the general population. We know too much about our products and services. We have a complete mental model for the thing we are selling, making it challenging to understand how to improve the experience. It is kind of like trying to proofread your own paper. You don’t see the downfalls because you created it.

Why do we do observational research? Isn’t it better to have statistically significant answers?

It really depends on the question. Here I talk about the difference between quantitative and qualitative research, but the general rule of thumb is: the earlier you are in the innovation process the more you should be focusing on a few deep observational sessions. As you move towards having a physical product with features, finishes, and price points it absolutely makes sense to seek quantitative feedback. However in the early phases of an innovation project you should be focusing on understanding your user’s needs and desires. You understand desires by talking, but you can really only truly understand needs, challenges, and frustrations by observing your user in context.

What is the process?

Every design firm has a slightly different description of the innovation process but the phases of the process are all pretty much the same.

Step One- Understand the Business Challenge

This phase is sometimes called alignment or kick off, but can start as early as the sales pitch. The goal is for the consultancy and the client to align on what the goal of the project is. It is also an opportunity for any new team members to fully immerse in the context of this new problem. This is also the planning part of the process. It is a chance for both teams to align on goals, schedules, and critical milestones.

Step Two-Understand the Experience Challenge

This phase is sometimes called research, data collection, understanding, or discovery. The goal is for the project team to immerse in understanding what the business challenge means to the user. There are a number of lenses to look through to understand an experience. Your team my start by doing research about the market, and available technology before moving towards understanding the consumer needs and brand equity. Understanding all four will help you assure that you are creating a viable, feasible, usable, and desirable solution.

Understanding the user experience utilizes various forms of research including (but not limited to): individual interviews, focus groups, observation, diary studies and immersion. You can learn about various user research methods here.

To insure success at this phase of the project preparation is key. Remember the goal here is to gather data to eventually make business decisions. This means that we must talk to the right people (through screening and recruiting) about the right things (by creating a useful protocol), while capturing data for effective analysis (by creating debriefing tools).

Step Three- Articulate the “big idea”

This phase is sometimes called analysis, synthesis, or reframing. The goal is to use all of the data that was gathered during step two to create themes which drive towards solution articulation.  Analysis acts as the foundation and support for the final product. The act of analysis helps the team communicate the attributes of the opportunity, separate from the execution.

In order to effectively transform data from the field into an actionable insight the team must: identify connections, form a point of view, and create criteria for a successful solution based on an understanding of the consumer’s life.

Figuring out the “big idea” based on consumer’s lives means understanding their:

  • Values (often unconscious, unarticulated): Drives what people really want
  • Attitudes (often conscious, articulated): What people say they want
  • Behaviors (often unconscious, unaware): What people actually do

Some keys for successful analysis include creating time and space for your team to reflect, collaborate, and constantly evaluate and evolve the current state of the articulated opportunity. In order to do this we create project rooms (sometimes called war rooms) to live with our data. We will create frameworks and tools for thinking like journey maps, personas, and analogies to help us understand the opportunity and how to frame the “big idea.”

Step Four- Make it real

This phase is usually called design, but is probably more accurately referred to as envisioning or experience prototyping. The goal of this phase is to create a stimulus which communicates the big idea in an obvious and compelling way.

This often means finding ways to explain products or services that cannot easily be described or even imagined. This phase is about telling the story of an idea, service, or experience in context to evaluate if the concept will resonate with users on a functional, rational, and emotional level.

This part of the process bridges the gap between strategy and execution. The act of building prototypes and creating storyboards helps put a stake in the ground as to what this big idea could potentially be. It gives the whole team, as well as users, something tangible to respond to.

Step Five- Prove it

This phase is usually called evaluation, directional testing, or resonance testing. The goal of this phase it to understand which aspects of the “big idea” resonate with users and which aspects do not. Testing at this point in a project is used to evaluate a concept direction, not design details. This means that the test must be carefully created to put users in the position to evaluate how they would actually act if this solution were offered in the real world.

Start by validating that the key themes identified during Step Three are actually important to users. Once you have validated your themes, you need to evaluate how well your concepts align with those themes. This means creating stimuli for your users to react to. We usually try to keep evaluation focused on having users understand and react to desired experiences, not a specific concept. Sometimes this means drawing purposefully “fuzzy” story boards so the user can focus on the challenge and proposed solution instead of design details. This may also mean mocking up a contextual experience for your user to interact with. We have built gondolas and deli cases in conference rooms to help stimulate users to think about the whole experience and not just the design details.

By having deep, well designed conversations with a small number of users early in the design process your design team can course correct quickly. You will also gain a deeper understanding about what will and will not resonate with your potential user. This understanding can be applied to everything from marketing campaigns to the design of the out of box experience.

From this point you can enter a typical iterative design process where design gets more realistic and detailed and testing gets more and more evaluative and quantitative in nature.

So why do we research?

We research so that we can make informed business decisions which align our internal capabilities with our user’s needs and desires to create viable product and service decisions. We research early and often so we can “hedge our bets” and make sure that we are creating a product or service that will be successful in the market place because it aligns with the true needs and desires of our users. We research because well designed research programs are the only way to truly understand the risks and potential rewards of a new product or service launch.

Thursday
Dec292011

Day Twenty-Seven: Getting ready for India

Al and I booked our honeymoon for India in the spring so we have spent this week trying to get prepared. Al filled out paperwork that looked like an application for MENSA to get her Indian travel visa, and I got a gold star from our nurse practitioner for getting almost every vaccine available in the last year. Unfortunately the nurse said this trip is not sketchy enough to require the Japanese Encephalitis vaccination…challenge accepted!  

We are stocked up on malaria pills (the kind that cause hair loss not night terrors) and antibiotics to ward off travelers diarrhea. We got headlamps, binoculars, hand sanitizers, power converters, travel locks, and tons of travel guides for Christmas (thanks Danna, Chris, and Blanche). We are trying to learn enough Hindi to get by, and enough about Indian history to get as much out of the trip as possible. We are reading about customs and culture, and Allison is even teaching herself to eat with her right hand. Well she is trying to eat with her right hand and swearing a lot.

I recently read that only about 30% of Americans have their passport, and that number has spiked since passports became required to travel to Canada and Mexico.

I personally could not imagine my life without travel. I have been so lucky to be exposed to travel from a young age, and to get to travel for work a lot. My family could never really afford to go on vacations, but I remember the year I turned 13 the only thing I wanted was get out of Illinois. I convinced my parents to send me to Arizona for the summer to hang out with my favorite Aunt and cousins. From there I worked my magic and got my Aunt to take me with her to a conference in San Fran, and got my cousin to take me to Mexico. This was the first time I had really traveled, and the experience was amazing. The next summer I detasseled corn to be able to spend a month in the Bahamas studying marine biology, and in high school I signed up to go on missions with my church to get out of Illinois. Since then I have been to 9 other countries.

I totally understand why most Americans don’t travel. Traveling is expensive (although it doesn’t have to be).  In Four Hour Work Week, Tim Ferris gives examples where living abroad is actually less expensive that living in the US. However, his examples are pretty extreme and don’t really work for the typical family with kids, jobs, and 2 weeks of vacation per year. There are a lot of websites to help find the best fares for air travel. I personally use a mix of Kayak and Orbitz but will usually buy direct from the airline. I also use trip advisor and hotels.com to find the best lodging options. Committing to travel for most people does mean making sacrifices in other parts in daily life, and for some people that isn’t an option. For Al and I travel is so important that we are willing to cut back in some areas of our lives to make sure that we can experience the world together.

Traveling can also be confusing and overwhelming. From the minute you step on the plane and start hearing directions for fastening your seatbelt in multiple languages it can be easy to get shaken.

Customs forms are usually terribly designed, and pretty stressful to fill out. I always worry about being detained because I checked the wrong box or because I didn’t claim my:  “Someone who loves me went to Shanghai and all I got was a stupid shirt” souvenir. On our flight home from Costa Rica our seat mate asked us if he needed to claim the fried chicken he was bringing to his family in NY as livestock. I kind of wonder if George W.  himself drafted the US Customs form.

I think the best way to make international travel fun is to admit defeat early and lower your expectations. Things are going to take longer than you expect, not understanding the language is going to be confusing…the sooner you accept it, the sooner you can get over it and start enjoying the new culture you have plopped yourself in the middle of.

For us eating is always the most stressful part of travel. A lady can only eat so many luna bars before going completely nuts, but figuring out how to order meals that are truly vegan can be challenging.  For our India trip we decided to book a vegan tour to just eliminate the stress of figuring out what to eat.

Travel can be stressful and challenging, but it can also be life changing. I have such an appreciation and empathy for other cultures because I have experienced them first hand. I recently got all riled up reading the hateful comments that “good Christian families” were writing on Lowes facebook page offering praise to the big box for pulling advertising from the new TLC show “All American Muslims” (here are some of the more obnoxious comments.) I can’t help but think that if everyone traveled and experience other cultures maybe as a society we would be just a little bit more open minded. If more people made the effort to be experience a little bit of discomfort to broaden their horizons maybe we would treat each other with more love and compassion.

Perhaps travel cannot prevent bigotry, but by demonstrating that all peoples cry, laugh, eat, worry, and die, it can introduce the idea that if we try and understand each other, we may even become friends.
Maya Angelou

I have only seen a small sliver of the world, but it has changed my life. I love seeing how people in other cultures live and work, and how similar but different it is to my own life. I dream about traveling everywhere, I have a bucket list of things I want to do before I die (or turn 30) and about 90% of that list consists of airport codes. Right now my goal is to figure out how to work in a round the world trip without losing my job…I will let y’all know how that goes!

Friday
Dec302011

Day Twenty-Eight: Bringing in 2012

So I have never really gotten into the whole New Years thing. You would figure a kid who reads self-help books for fun would be all about a holiday that is focused on introspection and self betterment…but it just has never been that big of a deal to me. Perhaps I don’t like New Years because I don’t really like to party. In fact I am pretty sure the only New Years Eves that I have spent in bars were when I was waaaay to young for it to be appropriate.

After writing my Christmas traditions post, I realized that adding some family traditions to our New Year’s celebration (which in year’s past has meant fighting to maybe stay up til midnight) might make the whole NYE thing a little bit more fun. Good thing my wifey is a pretty awesome researcher. This is what she came up with for possible traditions for us:

Food related traditions

Black-eyed Peas- we will be making vegan slow cooker Hoppin Johns based on this recipe.  Eating black-eyed peas on New Years was a tradition that started in the south and is supposed to bring the eater luck through the new year. We found some fairly ridiculous guidelines that you are supposed to eat exactly 365 peas…I don’t think we will be following that one. We are also going to omit the pork jowl that is in the original recipe.

Kale (or green leafy veggies)- Eating leafy green vegetables is symbolizes wealth in the new year…so these girls are going to be munching on Kale chips all day.

Pickled Herring-This is the only New Years tradition that my family had growing up. Every member had to eat a piece of pickled herring at midnight this is apparently a Scandinavian to bring a bountiful catch to your household. This year Allison and I will be subbing pickled herring with fresh Swedish Fish. 

Pork- You are supposed to eat pork on New Year’s because cows stand still and chickens move backwards…but piggies frolic around in a forward motion. We looked at vegan pork substitutes, but decided to skip this one.

Grapes- It is a Spanish tradition to eat 12 grapes at midnight for luck in each month to come. This one seemed easy enough so why not.

Around the house

Stocking up- Some German folk saying talks about filling your larders with food before the new year…I assume that means drop a hundred bucks at Whole Foods to make sure you have yummy healthy food on hand. We also read that you should put some cash in every wallet in the house to instill fortune in the new year.

Nothing goes out- Apparently you are not supposed to let anything leave your house (even trash) on New Year’s day…so we are doing a hardcore organization and cleaning spree tomorrow to start the new year off in a clean sparkly house.

Breakage- Breaking anything on New Year’s day is considered bad luck, so I am going to wrap myself in bubble wrap and sit in a corner for most of the day.

Money- you are supposed to settle your debts before the new year and avoid lending money on new year’s day. Hopefully Al has this one under control because I don’t even know how to log into the bank to pay bills.

Letting the old year out- At midnight you are supposed to open all of your doors to let the old year escape before the new year can enter. Luckily this year we got our fancy efficient heating system, so opening all of the doors for 5 minutes won’t cost 300 dollars like it would have last year.

Other fun stuff

Kissing- Kissing the ones you love at midnight is supposed to strengthen your affections and ties to each other for the next year. While Al did put a ring on me this year, which is probably the strongest tie there is, a little make out session between the grapes and Swedish fish can’t hurt anyone right?

Lucky rocketship underpants- This one is my favorite! I had never heard of a tradition of wearing new undies for new years. The color of the underwear you choose signifies the change you want to happen in the new year. Here is a helpful chart for those of you playing along at home:

 

Traditions we can’t quite figure out

Piggies- as I mentioned earlier we can’t seem to find an acceptable way to incorporate pork into the day…maybe we will get Libs a pig’s ear…she should start earning her keep around this place.

First Footing-

“The first person to enter your home after the stoke of midnight will influence the year that you’re about to have. Ideally, he should be dark-haired, tall, and good-looking, and it would be even better if he came bearing a gift. Blonde and redheaded first footers bring bad luck, and female first footers should be shooed away for they bring disaster down on the household. Aim a gun at them if you have to, but don’t let them near your door before a man crosses the threshold.” –Dictionary of Superstitions

Okay so the issue here is, we don’t really know any local men. We are ladies, our neighbors who talk to us are ladies…maybe we could lure the mailman in for some cocoa? Would that be weird? I mean I don't want to bring disaster down on my house. So if any local tall dark and handsome men want to swing by on New Years Day and bring us presents…the mail man would appreciate it profusely.

So tomorrow will be all about cleaning, introspecting, and planning for some new ridiculous traditions. I hope you all have an amazing and safe New Years Eve. Tomorrow we will talk about resolutions…yay…behavior change!

Saturday
Dec312011

Day Twenty-Nine: Resolutions

So New Year’s is all about behavior change, and as we learned yesterday some wacky superstitions about bringing good luck to your house.

I love goal setting. I usually have lists of long term and short term goals with milestones and time tables to accomplish them. Most of these goals are career related and super manageable. Some of my goals however, fall in the big wishes like magically figure out how to pay off my student loans 5 years early or figure out how to get onto someone’s top 30 under 30 list in the next 21 months.

New Year’s Eve goal setting or resolution making is fantastic because it is all about personal success. It drives me crazy that there is never a treadmill available at my gym and that Weight Watchers gets sooo crowded and so boring, but I love January because everyone is trying to make themselves better.

There is a pretty popular framework for setting goals or making resolutions that says that your goal should be:

Specific

Measurable

Attainable

Relevant

Time-bound

A lot of New Year’s resolutions fail mid-month because they do not meet one of those key criteria. Also while making resolutions keep a couple of things in mind. Why are you setting this goal? What do you hope to gain? Is your winning outcome worth more to you than that stop at Starbucks, that pack of smokes, or that Jagger Bomb? If not you may have a hard time sticking to your goal long term.

You may also want to think about how you will deal with the void created by your new goal. If you are quitting anything you are leaving a hole in your life that needs to be filled to maintain satisfaction. When I quit snacking after dinner I made hundreds of Origami flowers to keep my hands and mind busy. One of my friends quit smoking and started gardening…or picking every single piece of crab grass out of the back yard by hand. Filling a behavior you are quitting with increased activity is a great way to kill two birds with one stone. You are filling the void while getting a nice little hit of serotonin, and if your resolution has anything to do with health or weight loss then getting active can super charge your efforts.

Create check points with rewards. What is going to motivate you to stick with your goal? Checking in with yourself weekly or monthly will help develop accountability. Rewards will make your efforts seem worth it in the short term while you are waiting for the long term pay off. Remember if your goal is health/weight loss related your reward should not be food. Using food as a reward for good behavior can forge an unhealthy relationship with tasty treats.

With all of that being said…I have decided on a fairly ridiculous resolution. I am going to quit eating processed sugar/sugar substitutes and consuming caffeine until Valentine ’s Day.  I have recently gone a little bit nuts with my sugar free energy drink habit…so Rockstar and I are breaking up. I think all of the fake sugar has lead to hard core craving of the real stuff because the vegan cookies I baked this week would have normally been no big deal for me, but for some reason I was like a crack-head looking for a chocolate chip fix.

So there we have it-

Specific

No caffeine, no diet soda/energy drinks, no cookies, no candy, no soy ice cream, no crappy sugary food. I am not going to go totally nuts with the sugar thing, I know that sugar is an ingredient in a lot of stuff…I am just trying to avoid sweet treats.

Measurable

For me no means no. A lot of people suggest weaning off of sugar and caffeine, but I know myself and know that it has to be like ripping off a band-aid. Lucky Allison gets to deal with my hooker-face for the next week, but we will both be better because of it.

Attainable

I am completely capable of quitting sugar and caffeine. I have quit both before although never at the same time. I usually use one to help get over the other, but hell I am awesome I can do anything. I know people who have quit real drugs…I am going to make sugar my bitch.  I am also going to try to up my activity. I have been slacking on working out because my schedule has been super inconsistent. I want to get my tail back to the gym to get through the detox craziness.

Relevant

For me my weight loss has stalled and I get killer headaches if I don’t get enough caffeine. I would like to be a normal happy human and think that quitting sweets and caffeine will do that for me. Weight loss is so important to me and I see both as contributing factors in preventing me from meeting my bigger goals.

Time-based

Realistically this cannot be a yearlong goal for me. I am admitting that now to not set myself up for failure later in the year. I want to feel like I can eat whatever I want when I am in India in March, and will probably want to selectively use caffeine to get through the jet lag. I know that most habits can be created or broken in 30 days, so I figure staying sugar and caffeine free for six weeks couldn’t hurt. At that point I will reevaluate, and hopefully won’t want sugar or caffeine again…we’ll see.

Most goal setting guides also suggest writing down and publicly announcing your goals so here you go…after my Swedish Fish at midnight this girl is going sugar and caffeine free!

What is your resolution? How are you going to make sure it sticks?

Sunday
Jan012012

Day Thirty: I made it! 

“So here's my question to you: What are you waiting for? I guarantee you the next 30 days are going to pass whether you like it or not, so why not think about something you have always wanted to try and give it a shot for the next 30 days.“

This is how Matt Cutts ended his Ted Talk which I watched 31 one days ago, which gave me the bright idea to blog every day for 30 days. And you know what?

 

I did it! I wrote a blog post everyday for thirty days! In the last 30 days I wrote 30,862 words about everything from detailed research methodology to family traditions. This challenge has been incredibly rewarding and trying all at the same time. I can now write and type faster than I ever could before and have strangers telling me that they like my blog.

There was something liberating about making the commitment to post something every day. It meant that at most I had 24 hours to stress about each post before it was done and posted for the world to see. I couldn’t let my perfectionism get it in the way, I couldn’t stress out about finding the perfect words or creating the best image because I wouldn’t have gotten the challenge done if I did.

Part of me worries that because this first thirty days is over I will stop posting completely because nothing I write will seem good enough or worthy of posting. And part of me loves the idea of having an extra few hours a day to work out…or you know watch a marathon of Law and Order. My mother-in-law gave me a great piece of advice when we were frantically preparing for our wedding. She told me “Only do it until it stops being fun.” Luckily the wedding planning remained fun until the night before the wedding when it was too late to turn back, and the blog was fun until the last few days.

I spent a whole lot of my holiday time staring at a screen and drawing Illustrator underpants, and while I loved doing it, I know that it was a pretty selfish exercise. As I move on to my next 30 day challenge (or 45 day challenge in this case) I hope to keep blogging. I hope that I continue to find this as a fun and creative outlet. But I am pretty excited to not have to stress about writing blog posts during layovers or during Christmas dinner.

I still want to write a book but I am not sure the blog project got me any closer. I now know that I am capable of creating content, and that people will actually read what I have to say…both of which are pretty awesome. The challenge I am facing is that I am still not sure what to write about. The posts that were the most fun to write were the posts about my life and my family, but other than my Grandma I am not really sure who wants to read about my personal life. The posts that have the broadest usefulness for practitioners, the ones about methodology and techniques are frankly kind of boring.  I know it…Grandma told me. It’s just hard to work in jokes when you are talking about 2x2’s…unless they are like this:

There is a pretty interesting area in between where I talk about stories from the field and how to deal with clients. Both topics are fun and easy…but again I am not sure there is a very big audience there. So there you have it. I don’t really know where to go next. If you are reading this and have a minute I would love it if you could give me some feedback on the stuff you liked.

In other news I am officially 19 hours into my sugar/caffeine detox and I am doing pretty well. I slept in, drank a ton of water, took an ibuprofen as soon as I woke up, and stocked up on lots of yummy fruit. I think tomorrow when I go back to work and have to think hard I might want to kill someone, but for now I am doing well.  Now it’s time to get back to Law and Order.

Sunday
Jan082012

Week One Recap- Keeping resolutions

So it has been a whole week with no sugar, fake sugar, or caffeine. If you read about detoxing from sugar you will probably read that the first three days are the worst…if you can get through the first three days you will be fiiiiiiiine. Whoever wrote that is on CRACK...

Click to read more ...

Thursday
Nov292012

Medical Record Design

Allison and I are entering a contest for medical record design and would love your feedback!

Here is the original record

 

Here is our design.

Page 1

Page 2

Page 3

Page 4

 

Page 5 version 1

Page 5 version 2

Page 6 version 1

Page 6 version 2

What do you guys think? What would you change? What would you add?

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