Recruiting Plan

How does recruiting work?

Recruiters have a database and an outgoing call center.

They filter their database by some of your criteria then give a list of potential respondents to their callers.

The callers then call every name on the list asking whoever answers the phone to participate in a short phone survey (your screener).

Respondents who fail to meet any of your criteria are screened out.

Respondents who meet all of your criteria are asked to participate in your study and reminded about things like:

• Time commitment- how long will the interview last.
• Homework- what is expected of them before the session.
• Cameras-  what kind of equipment will be used to record them (camera, video, voice recorder).
• Compensation (Incentive)- how much money will they receive for their participation.
• Non-Disclosure agreements- they will be asked to sign a photo release and an agreement that prevents them from talking about the session.
• Scheduling- what day and time is their session.
• Don’t Clean- in most cases I also try to make sure that respondents do not clean their house before we come, it is important to see their natural environment.

Constructing A Screener

• You want to filter as fast as possible. If you are only looking for women, you want to make sure not to waste men’s (and your recruiters) time. Also, try to restrain from asking questions in a screener that do not have an impact on if the respondent will meet your criteria, these questions can be asked during the homework assignment or warm up on the interview. Having an inefficient screener can increase the price of a recruit.
• Your recruiters are usually writing responses directly on your screener. Try to design screeners that are easy to use, have plenty of room to write on, are logical, and reduce most of the need for open ended answers.
• You should however make sure to ask a few “articulation” questions and provide criteria for determining if a respondent is articulate.
• Your recruiter will usually provide you with a spreadsheet of key stats for each respondent.