Research Brief

When you start a project you should create a one page research brief that explains the goals of the project and the key parameters you are looking for in a respondent. You and/or your recruiters will use this to create the screener; this will also help you quickly get bids from multiple recruiters. This usually includes:

• Demographic requirements- age, gender, household income, education, family type
• Product usage requirements- do participants need to have a brand of choice or use a product during research?
• Screen out criteria- I always screen out respondents who work in the industry being studied, work in marketing/market research/product development, and who have ever participated in user research for the industry being studied, or have participated in user research on any topic within the last 6 months.
• Expectations- Key need to know information about the study. What will participants be doing? Will homework be expected?

Sample Research Plan



Unbranded recruit overview from researchdriveninnovation