Research Planning

Effective user research centers on finding the right people to talk to and having a plan.

The first step in effective research planning is to determine the ideal approach or methodology

The methodology is driven by the reseach question you are trying to answer. Click here to learn more about research methods.

The next focus of research planning is finding the right people to talk to.

Effective recruiting doesn’t need to be expensive, but it does need to be well thought out. You have a few options to gain access to participants:

• Hire a recruiter- Expensive but easy, they manage the logistics and charge from $75-400 per respondent.
• Friends and Family- Free but requires management, not great for complicated requirements, but might help you find the rarer B2B/children respondents.
• Online survey to recruit- You can create an online survey using your screener and send the link to friends and family or post on social networking sites. This gives you access to more people, and removes some of the management hassle. There is an initial investment of about 100-400/year for online survey software.